Another cross-border blockbuster was exposed, and a seller made 16 years in silence

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Choose the right product to make more money in one month, and choose the wrong product for three years.

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With the arrival of the peak season at the end of the year, cross-border sellers have started a brain-burning selection war again! As the saying goes, "choosing the right product makes more money in one month, and choosing the wrong product for three years in vain", what are the opportunities for cross-border sellers to break orders in this peak season?

As we all know, this year, the super snowstorm hit many states in the United States, and a large number of vehicles and roads were covered by heavy snow, making snow removal products become popular, especially the car snow removal tools, with a sharp increase in sales. Recently, a "fairy product" has attracted the attention of the industry. According to the news, a seller has made 16 years by virtue of this product! The industry has also labeled this product - the annual growth continues to accelerate, the high growth in Q4, and the adverse growth under the epidemic situation!

 

Hidden best-seller, increased by 79% under the epidemic

The mystery is revealed. The potential blockbuster to be excavated today is the multifunctional snow brush!

Based on the data of Amazon, Lazada, Shopee and other mainstream e-commerce platforms, Hugo found that in recent years, snow brush products have ushered in a golden period of rapid development in the cross-border e-commerce field, and the scale of supply of snow brush manufacturers in China to sellers has been expanding. Among them, Yongxin Aiduo Auto Products in Ningbo is the representative. From the data side, despite the huge impact of the epidemic on the overall foreign trade market, the cross-border e-commerce sales of Yongxin Aiduo Snow Brush achieved a year-on-year growth of up to 79% from January to August this year.

You Haiyong, general manager of Yongxin Aiduo, said that up to now, the scale of cross-border e-commerce snow brush shipments has increased significantly year-on-year in 2022 and is still accelerating, and the winter snow brush products are the most popular among them.

A cross-border seller is engaged in the snow brush business at Amazon and Quicksell. He pointed out that snow brush is a relatively mature product overseas. Users in Europe and the United States love to drive to work, especially in winter, so snow brush and snow removal products are particularly popular in winter. According to overseas consumption habits, dismounted snow brushes are particularly popular, save space and occupy no space in the car.

You Haiyong told Hugo. com that at present, in Amazon's best-selling list, more than 80% of the products of Ido Snow Brush are sold.

 

Europe and America are booming, and emerging markets such as Southeast Asia are growing against the trend

Is the snow brush market really hot? From the perspective of regional market analysis, with the increasing demand of overseas consumers for snow removal tools, it is expected that the snow removal brush market will show a trend of rapid growth.

In the United States - snow brush products have been in the United States market for a long time. As one of the world's major ice and snow countries, snowstorms often occur in North America in winter. The sales of automobile snow brushes have grown steadily at an annual growth rate of 30-50%. Especially in the fourth quarter, the sales accounted for 55% - 75% of the annual sales.

(Figure: Sales performance of winter snow wiper in each month)

In Europe - Europe is another mainstream market for snow brush products besides the United States. Europe is also a big country of ice and snow. Finland, Iceland, Sweden, Denmark, Norway and other countries have been hit by snowstorms. According to the report of "2027 Snow Brush Market" recently released by Cognitive Market Research, the market share of snow brush in Europe shows a positive growth, and the scale is only second to North America.

(Figure: Global snow brush market share)

In emerging markets - snow brushes have also performed well in emerging markets such as Canada, Japan, South Korea, Russia, and Central Europe. As shown in the figure above, the market capacity is increasing year by year. In November this year, Amazon Canada launched a major promotion, and the snow brush became the main product consumed in this market.

Inventory of "hot money" products of snow brush

1. Multi-functional snow removal brush

(Image source: Aiduo snow brush)

Snow removal products are more popular in Europe and America.

This dismounted snow brush innovatively uses the principle of multi-function, has made the design of disassembly plus extension and expansion, and integrates the functions of snow sweeping, water scraping and ice shoveling. It is easy to operate and is a good thing for consumers.

2. Snow removal tool series

(Image source: AIDO snow brush)

The fierce competition and homogenization of products have been the concerns of sellers. Industry insiders pointed out that sellers must choose rigid products with imaginative space when selecting products. It is suggested to use the form of matching gifts or combination sets to create imaginative space.

(Image source: AIDO snow brush)

This is a snow brush set series, including snow brush, ice scraper and snow push plate. The combination of four snow brush products can meet the needs of snow sweeping and ice shoveling at one time. Such product mix can not only meet the needs of consumers, but also form differentiated competition with competitors.

The above is some introduction about the popular model of snow brush. However, for this practical and innovative product, although it is easy to be loved by overseas consumers, sellers should also be careful to get into trouble with patent infringement. Therefore, it is recommended that sellers find qualified and powerful suppliers.  

Since this year, AIDO snow brushes have continued to make efforts in the cross-border e-commerce sector, calling on more cross-border e-commerce sellers to sell snow brushes and snow removal tools made in China to all parts of the world.

Quick action, contact with AIDO Snow Brush, open the new blue ocean market, and achieve the order explosion in 2023!

frequently asked questions

Q: Is the minimum order required?

There is no minimum order quantity requirement for standard products, and dozens or hundreds of products can be shipped. If special customized products are required, there are requirements.

Q: Can the product be customized? How long is the delivery time?

sure. AIDO can provide customers with product combination customization, exclusive logo customization, surface process customization, exclusive packaging customization, appearance/structure/function customization design, etc. Up to now, there are more than 1000 customized enterprise customers, and logo and packaging customization orders can be delivered within 20 days.

Q: Is there any risk of appearance and patent infringement?

AIDO Communication has a strong R&D and design team, with more than 100 national patents. So far, AIDO Communication and its customers have not encountered patent infringement. AIDO Adorton attaches great importance to intellectual property, and customers need not worry about the risk of infringement of intellectual property.